Sr. Marketing Data Analyst

Description

Location: This position is located at our Dublin, OH campus. 

We’re on a mission to make healthcare simpler and more effective. We fight to ensure our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors®. We’re committed to building diverse and inclusive teams, so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement.

Senior Marketing Data Analyst, primary role will encompass gathering, analyzing, and interpreting data from our diverse marketing channels. Additionally, this role will play a vital part in enhancing our marketing tech stack, centralizing data, and visualizing it for clearer insights. The goal will be to apply these insights to inform marketing decisions, optimize campaigns, improve customer segmentation, and enable predictive analytics.

What you’ll do

• Collaborate closely with cross-functional teams to ensure consistency in data definitions and sources.
• Identify BI requirements and transform them into actionable reports and dashboards.
• Conduct ongoing evaluations of marketing campaigns, focusing on KPIs that reveal ROI.
• Simplify complex data into straightforward insights to guide campaign strategies.
• Report on marketing and sales funnel stage conversions, incorporating both first and multi-touch source attribution.
• Monitor and analyze performance metrics across various marketing platforms regularly.
• Mature existing marketing forecast and prediction models using multi-year performance trends.
• Develop and implement advanced analytical models to understand customer behavior and optimize marketing strategies.
• Establish accurate tracking configurations across digital platforms with digital marketing colleagues.
• Develop and manage data integrations between our marketing and sales platforms, involving complex data workflows.
• Create comprehensive reports for senior management to show progress towards KPIs and ROI.
• Identify, evaluate, and advocate for new data analytics tools and technologies.
• Share best practices with others and promote cross-functional learning.
• Provide mentoring and guidance on data analysis techniques and data sources to less data savvy marketing team members.
• Coordinate with the IT department on data-related technical issues.
• Oversee data governance, ensuring accuracy and completeness of data within reports and dashboards.
• Take ownership of data-related problems and drive the resolution process.
• All other duties as assigned.

What you’ll bring

• A Bachelor’s degree in technology, marketing, communications, or a related field; or equivalent professional experience.
• Comprehensive understanding of full marketing and sales funnels, including familiarity with lead maturation processes. You should be comfortable navigating these complex funnels and deriving insightful conclusions.
• Expertise in BI tools such as Tableau, PowerBI, Data Studio, etc. Familiarity with database engines like SnowFlake, Redshift, BigQuery, etc. Demonstrated proficiency in SQL.
• A minimum of 5-7 years of experience working with data sourced from inbound marketing platforms like HubSpot, Adobe Campaign, and Marketo. If you have HubSpot Operations Hub experience, that's a definite plus.
• Proven ability to learn new marketing platforms quickly and establish necessary connections using data pipelines and workflow automation platforms.
• Proficiency in creating and managing data workflows using platforms such as n8n, Tray, Make, etc.
• Ability to translate complex data sets into easily understandable insights, both visually and verbally, reflecting excellent communication skills.
• Proven ability to multitask and maintain high performance in a fast-paced, dynamic environment. This shows adaptability, resilience, and a solution-oriented mindset.
• Protect and take care of our company and member’s data every day by committing to work within our company ethics and policies
• Strong administrative/technical skills; Comfort working on a PC using Microsoft Office (Outlook, Word, Excel, PowerPoint), IM/video conferencing (Teams & Zoom), and telephones efficiently.
• Trustworthy and accountable behavior, capable of viewing and maintaining confidential information daily.

What’s in it for you

• Compensation: Competitive base pay, incentive plans and employee referral bonuses.
• Coverage: Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoption assistance, EAP, Teladoc services and more.
• Retirement: 401(k) plan with up to 4% employer match and full vesting on day one.
• Balance: Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more.
• Development: Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid trainings and leadership development.
• Culture: Recognition as a Best Place to Work for 15+ years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision. 
• Environment: A modern workplace with a casual dress code, open floor plans, full-service dining, free snacks and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room, notary and dry-cleaning services and more! Check out our home: https://youtu.be/xRnbvCW_YgA

What you should know

• Internal Associates: Already a Healthcare Warrior? Apply internally through Jobvite.
• Process: Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background Check
• Diversity, Equity and Inclusion: Quantum Health welcomes everyone. We value our diverse team and suppliers, we’re committed to empowering our ERGs, and we’re proud to be an equal opportunity employer.
• Tobacco-Free Campus: To further enable the health and wellbeing of our associates and community, Quantum Health maintains a tobacco-free environment. The use of all types of tobacco products is prohibited in all company facilities and on all company grounds.
• Compensation Ranges: Compensation details published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be disclosed throughout the interview process. Compensation offered is based on the candidate’s unique combination of experience and qualifications related to the position.
• Agencies: Quantum Health does not accept unsolicited resumes or outreach from third-parties. Absent a signed MSA and request/approval from Talent Acquisition to submit candidates for a specific requisition, we will not approve payment to any third party. 
• Sponsorship: Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship.

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